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WHY Marketing Automation?

For us, marketing automation means personalised, behavioural-based marketing that is automated.

Despite what many other companies would have you believe, it’s NOT just another name for an email marketing system. The key difference is its automation and automated work-flows.

So a particular prospect sees certain messages, when they click or open certain things they will see other messages. It all happens automatically.

Our latest report aims to explain the impact marketing automation can have in the B2B sector, especially for small to medium companies.